1.1 Information You Provide
We will collect, process and use personal information ("Personal Information") when you submit videos or other images or content for upload on the Site or communicate with the Site ("User Content"). Personal Information includes only the following personal information voluntarily provided by you in the course of your use of the Site: your name, country of residence and email address; video uploads; and your communication with the Site. If you do not want us to collect any Personal Information, you will not be able to upload your video or images, communicate with the Site, or use those parts of the Site that require your Personal Information for their performance; however, you would still be able to visit the Site.
1.2 Information We Collect Automatically TO THE EXTENT REASONABLY DETERMINABLE BY SPE, NO NON-ESSENTIAL COOKIES OR TRACKING TECHNOLOGIES ARE UTILIZED BY THE SITE IN CONNECTION WITH USER DEVICES ACCESSING THE SITE FROM OUTSIDE OF THE UNITED STATES OF AMERICA, THE UNITED KINGDOM OR AUSTRALIA.
Whenever you visit or interact with the Site, we may use a variety of technologies that automatically or passively collect information about how the Site is accessed and used ("Usage Information"). Usage Information may include, in part, browser type, operating system, the page served, the time, and the preceding page views. Usage Information is generally non-identifying, but if we associate it with other information so that you can be identified, we treat it as Personal Information. We may also automatically collect your IP address or other unique identifier ("Device Identifier") for the computer, mobile device, technology or other device (collectively, "Device") you use to access the Site. A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by its Device Identifier. We collect Usage Information and Device Identifiers for purposes of analyzing the effectiveness of the Site and improving the features offered on the Site.
Cookies and Other Tracking Technologies
Third Party Cookies
We do not allow third parties to place cookies on the Site for behavioral advertising purposes. However, we may use third party analytics service providers to evaluate and provide us with information about the use of the Site to better understand who is using the Site, and how it is being used. For example, we may use Omniture, a web analysis service provided by Adobe, and/or Google Analytics, a web analysis service provided by Google. Google Analytics sets a cookie to collect and store anonymous information relating to your use of the Site (for example, time of visit, pages visited, IP address and type of operating system used) and to compile reports for us about activity on the Site. Google has developed a browser plugin to allow you to opt out of Google Analytics' tracking software - see http://www.google.com/intl/en/analytics/privacyoverview.html for more information or click here: http://tools.google.com/dlpage/gaoptout to opt out. To opt out of Omniture's cookie tracking click here.
1.3 Information collected by Third Party Content Providers
2. CHILDREN'S PERSONAL INFORMATION
While we encourage parents to enjoy the Site and its video viewing features with their children, we do not knowingly collect, use, maintain or disclose Personal Information of children in the United States younger than 13 years of age or outside the United States over the age of 13 ("children"). Children can surf the Site and play with the features, but they are not permitted to upload User Content.
If we learn that we have collected Personal Information about a child, we will delete that Personal Information without delay. If you believe we have collected Personal Information about a child, please contact us at SonyPrivacy@spe.sony.com.
Parents can refuse consent to our collection of Personal Information about their teens at any time, and can request that any such Personal Information be deleted from our records. Parents can also access or change Personal Information relating to their teens at any time. To do this, parents should contact us at SonyPrivacy@spe.sony.com.
3. HOW WE USE YOUR PERSONAL INFORMATION
We will use your Personal Information collected through our Site to: (1) allow you to participate in the features we offer on the Site; (2) upload your User Content; (3) provide you with information that you requested or agreed to receive; (4) improve the Site and for internal business purposes; and (5) contact you with regard to your use of the Site and any changes to our policies.
4. WITH WHOM DO WE SHARE YOUR INFORMATION?
We may share non-identifiable information, such as aggregate user statistics, aggregate demographic information, and Usage Information with third parties.
We may also share your Usage Information and Personal Information to the extent we are permitted to pursuant to applicable law and in the following circumstances:
4.1 Third Parties Providing Services On Our Behalf
We may from time to time employ third party service providers to perform functions on our behalf; examples include providing services in connection with the hosting or operation of our Site, and carrying out user analysis. Such third parties service providers are located in the United States.
4.2 Business Transfers
SPE or any of its assets, including the Site, may be sold, or other transactions may occur in which your Personal Information is one of the business assets of the transaction. In such case, your Personal Information may be transferred. If permitted by applicable law, we may disclose and transfer Personal Information in connection with a corporate merger, consolidation, restructuring, the sale of certain of our stock and/or assets, or other corporate change.
4.3 Legal Protections and Law Enforcement
5. UPDATING YOUR PERSONAL INFORMATION AND OTHER PRIVACY RIGHTS; OPTING OUT FROM COMMUNICATIONS
We may provide web pages or other mechanisms through which you can correct or update some of the Personal Information you have provided to us. In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Site. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. We will retain your Personal Information only for as long as it is necessary for the purposes stated under point 3 above.
We incorporate commercially reasonable technical, organizational and administrative safeguards to help protect and secure your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and your use of the Site is at your own risk. We process your Personal Information electronically and automatically for the purposes identified above under point 3.
7. CONSENT TO PROCESSING, THIRD-PARTY PROCESSING AND CROSS-BORDER TRANSFER